Jagruthi Venkatesh Naidu

Conducted in-depth user research and analysis to develop data-driven UI guidelines for the company's website, resulting in a 20% increase in user satisfaction and improved key usability metrics by 15%. Led multiple interactive user testing and feedback sessions with diverse target audiences to gather valuable insights and refine designs, leading to a significant 10% decrease in bounce rate and an impressive 15% increase in conversion rate on the company website. Communicate closely with cross-functional teams including front-end software developers, marketing, content strategy, and product vision team to enhance the UI/UX of AI-driven voice synthesis based on extensive behavioral data analysis, resulting in an outstanding 30% improvement in speech generation accuracy for the new website. Key projects: Conducting in-depth user research, including surveys, competitor analysis, brainstorm and stakeholders interviews, to inform the developing of a voice synthesis LLM for an AI-driven platform and Vosyn’s website Developed a comprehensive UI brand guide to ensure consistency and cohesiveness across all design elements of the Vosyn. Utilized wireframing and rapid prototyping techniques to create interactive mockups that effectively communicated the user experience and functionality of the Vosyn website and the voice synthesis LLM for an AI-driven platform

Collaboration with internal clients to define design goals, needs, and user flows for the Sustainability bank's digital platform and Rockwood Rebels Baseball Website, resulting in a more intuitive and efficient user experience. Created wireframes, high-fidelity prototypes, and interactive mock-ups to visually represent and validate design solutions, gathering feedback from users and making iterative improvements. Developed visually appealing and user-friendly interfaces for the debit and credit card opening process using a prototype, ensuring brand consistency across all touch points and delivering the project on schedule. Key projects: Conducted in-depth competitor analysis, user interviews, and journey mapping for the Sustainable Community Bank Website, application and Rockwood Rebels Website. Utilized user interactions research information to design strategy and ensure a seamless user flow. Implemented an efficient information architecture for the Sustainable Community Bank Website, app, and Rockwood Rebels Website by designing a comprehensive design system. Created sketches, wireframe, and high-fidelity prototypes for the credit and debit card of the Sustainable Community Bank Website, app, and Rockwood Rebels Website. Conducted extensive user testing to gather feedback and insights for further refinement of the product.

Evaluated and analyzed user requirements, collaborating with product manager and Business Analyst to design the layout of web design, resulting in a visually appealing and user-friendly interface for both web and mobile platforms. Created unique graphics user interface elements such as layout, tabs, widgets, iconography and menu, increasing strategic design and user engagement by 15% and driving an increase in website traffic by 20%. Adapted and made layout changes based on client feedbacks while adhering to font, color, and image guidelines, resulting in a significant improvement in overall customer needs with a 90% positive feedback rate. Key projects: Engaged with Resorts - produced business assets for 20 resorts, designed menus, brochures, and website UI and design systems. Produced engaging and impactful business (Education/Exhibition/Estate) assets including certificates, event posters, web & print ads, brochures, banners, and Instagram posts, contributing to a 25% growth in brand visibility and customer engagement.